A/B‑tested Interstitials for Conversion
Problem. Users were dropping during product
education/selection before reaching checkout.
Approach. Added targeted, dismissible interstitials
that educate and route users. Instrumented events with
Segment; set up experiments in
GrowthBook (flag‑gated variants, guardrails). Verified
tracking via A/A, then iterated on copy, placement, and
triggers.
Outcome. Shipped the winning variant after clear funnel
improvements to pass‑through and engagement. The framework now
enables rapid, low‑risk UX trials.