Problem. Initial load times and payload sizes were slowing users and negatively impacting conversion rates across multiple customer-facing applications. Legacy dependencies and unoptimized asset delivery created a poor first-impression experience.
Approach. Conducted comprehensive performance audits across all Vue and React applications to identify bottlenecks. Restructured frontend architecture to leverage modern patterns—route‑level code splitting, tree shaking, and lazy loading for non-critical resources.
Removed legacy dependencies that were no longer needed, reducing overall bundle size significantly. Implemented modern image strategies including WebP/AVIF formats with automatic fallbacks and proper sizing based on viewport.
Enforced performance budgets across all projects with automated CI checks that fail builds exceeding thresholds. Deployed optimized assets via S3 + CloudFront with proper caching headers and compression strategies.
Outcome. Achieved ~300 KB bundle size reduction and cut initial load time from ~5s to under 3s across all applications. Improved average load times from ~1.2s to ~900ms through better caching, smart asset invalidation, and CloudFront optimizations.
The improvements led to more stable, repeatable releases with predictable performance characteristics, giving the team confidence to ship faster.
Key Highlights:
- Resource loading & image optimization reducing bandwidth costs
- Performance budgets & monitoring preventing regressions
- Automated deploys with CI/CD cutting release time from 25+ minutes to under 2
- Comprehensive Web Vitals tracking enabling data-driven performance decisions